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1 U.S. launch of Apple's smaller, cheaper network TV. CEO Steve Jobs said that Apple introduced last network TV is "just for fun", but this is serious. Serious launch Apple's new Internet TV from the Internet to download TV shows and plays, each priced at 99 U.S. dollars. The old price of 229 U.S. dollars shall network TV. The new 4-inch TV screen size, specification is equivalent to a quarter of the old section. Different from the old television sets require users to purchase TV shows, new users to 99 cents and 4.99 U.S. dollars prices rent a television program and the first round of screening of the film. Jobs said the same day, Apple is now ready to take seriously the integration of Internet and television. However, the new TV customers can now rent to Fox, ABC, Disney Channel and the BBC channels such as the limited U.S. television network. TV networks play in providing the next day, do not insert advertisements. Jobs said he expected more to join the Apple network rental services: "We hope that other studios will see, with us." Michael Gartenberg at the product launch day. He told The Associated Press: "They started to change a very fixed pattern of behavior. Watching television habits 50 years did not change much. They have to act so as to change the call to change the television viewing behavior." However, some analysts question Apple's prospects for the development of network TV. Market research firm Current Analysis research director of consumer devices Abamectin Gelinjiate said: "Consumers have no fear the things linked to television. Unless you can say clearly why they should do and practice of super-simple, or you just can confine ourselves to a narrow market. " Forrester Research analyst James Maikui Wei said: "I do not think this is a new revolution. It's orientation will be external devices like printers." TV content providers were equally enthusiastic enough. NBC Universal, Time Warner and CBS refused to cooperate with Apple. Even if the Fox and ABC are also involved in short-term visual experience. United States, "Wall Street Journal" analysis, media organizations on the one hand want to strengthen the influence of digital distribution, on the other hand are worried that messed with the cable and satellite TV provider relationship. Cable, satellite TV providers, the cost is a major TV content provider, source of income. iPod all over again In addition to the day of debut of Apple's next-generation network TV product, there are full range of upgraded iPod music players, and the new version of iTunes software. New version of iTunes software included called "Ping" function, the function similar to the microblogging site "Twitter" (Twitter) and social networking site "Facebook" (Facebook) many features, allows users to recommend songs to friends. Analysts believe that Apple will be and fight for social and microblogging site challenges consumers. Some consumers in the social and micro-amount of time spent on the web site to track friends dynamic, difficult to judge more energy to play "Ping". The new network TV will be on sale in four weeks. Upgrade over the iPod player will enter the market next week. Jobs also showed support for Apple's day, mobile devices and software version of the operating system.
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