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The Benefits of Local Print Marketing Software

While a new print marketing campaign can mean weeks or months of brainstorming, negotiations and revisions, many industry veterans claim that the biggest headaches often come while localizing their finished ads. Localization often involves customizing an ad to the specifications of hundreds of markets, all with different sizing, legal, location and contact requirements.

Local print marketing software streamlines the localization process by giving local stakeholders the ability to customize certain parts of the advertisement to their location’s specifications through an easy to use online application using Adobe InDesign-based templates and a guided workflow process. Local stakeholders can customize all the parts of a print advertisement including:

* Local Pricing
* Local Addresses Contact Information
* Local Logos
* Regional Disclaimers
* Images
* Headlines

Local print marketing solutions are also flexible enough to handle any type of print collateral, including:

* Brochures
* Direct Mail
* In-Store/POP
* Newspapers
* Outdoor Advertising
* Stationary
* Sales Collateral
* Tradeshow Graphics

Of course, one of the biggest benefits of local print marketing software comes from the dramatic time savings it provides. In addition to saving time by giving local stakeholders the ability to quickly and easily customize their own ads, local marketing software can also automate a number of processes like mailing lists, submissions, approvals, resizing and print production. This time savings can be reinvested into the marketing campaign to create even more effective advertisements that drive more sales.

One of the software’s benefits that often gets overlooked is improved quality assurance. Local stakeholders know their territory better than anyone, meaning they can catch mistakes easier than an outside agency. The automated workflow process also forces local stakeholders to look at and approve each element of the ad. Finally, the software can automatically route the ad through multiple levels of approval to make sure it gets done right the first time.

With advanced features like co-op integration, archiving and search functions, robust reporting and gated user access, today’s local marketing software has truly been designed for corporations of all sizes. For quick, effective localization of print ads, nothing beats local marketing software.

Learn more about how the latest innovations in local marketing software can help you drive more sales through your distributed marketing network.

Article Source: http://www.largedirectory.info

Kington is an expert in the field of Advertising & Marketing and has written various articles on that. To know more local marketing software, distributed marketing network.

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