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Summer, originally is the white liquor sale off season, but reporter in Hangzhou discovered that the upscale white liquor has fallen short of demand. Recently, reporter in Hangzhou many supermarkets, tobacco and liquor exclusive agency investigation discovery, although at present is the traditional white liquor sale off season, but Maotai, Wuliangye and so on an upscale white liquor price actually group dramatic rise, 53 degree flying apsaras Maotai each bottle of selling price rise to 990 Yuan about, Wuliangye's price also equally rose 5%. Source of goods scarce high-end white liquor price Gup rises In the Hangzhou Wal-Mart Dongxin branch store, reporter saw that here flying apsaras Maotai was already out of stock, and Wuliangye and so on upscale white liquor's price also had the great increase scope compared with before. “the upscale white liquor's purchasing price rose, our retail price also can only with rise.” The Hangzhou Wal-Mart Dongxin branch store special counter sales clerk prosperous great told the reporters colorfully, previous month 53 degree flying apsaras Maotai each bottle sells for 750 Yuan, now each bottle must sell to thousand Yuan about. This supermarket person in charge Miss Qian also disclosed to reporter that the current upscale white liquor rise in price's primary cause is the factory so-called raw material rise in price. She analyzes, from the beginning of July, the upscale white liquor is specially Maotai's purchasing price on the straight line rise, in the long run, this kind of rise in price's tendency will still continue. Meanwhile, reporter from the Hangzhou Ou Shang supermarket critical junction shop, the Zhejiang long Canada Long Food Drink Company learned, although Maotai, Wuliangye and so on upscale white liquor's price has been rising, but the sales volume actually does not fall instead rises. Regarding this, Hangzhou Ou Shang supermarket critical junction shop liquor special counter Manager Guan Yan indicated that the Maotai is this year Shanghai World Expo's main sponsor, the Maotai is sent in the World Expo also to create massively now in the market condition the Maotai source of goods scarcity. “the upscale white liquor price's rise is by the market decision, the liquor city and the stock market are similar, must buy the liquor the human wants to buy after all.” Guan Yan believed that although in the second half of the year is the rush hours which the consumer gives a present, but faces the upscale white liquor higher and higher price, the consumer will possibly choose the ahead of time purchase. The Maotai factory has not adjusted the ex-factory price consumer to store the liquor ahead of time “last year, the friend has delivered me a bottle of two catty attire Maotai, at that time the market price 1980 Yuan, already rose now 2180 Yuan.”Hangzhou resident Wang Lei told the reporters, old times the upscale white liquor in holidays and so on Spring Festival, Mid-Autumn Festival only will then appear rises in prices, but this year actually raises in the off season rises in prices the tide. Reporter discovered in the interview that has many and Wang Lei's same Hangzhou resident, after the discovery upscale white liquor raises the price, the grain bin liquor, frequently purchases above in abundance ten bottles. Because tobacco and liquor dealer Xu Min in business need, must purchase many upscale white liquors every month. She believed that usually is the white liquor sales volume is biggest, now the upscale white liquor rise in price is fierce, later the selling price possibly can be higher. According to convention in recent years, before Mid-Autumn Festival, the National Day, the upscale white liquor's price must rise, therefore this she planned that purchases some. “53 degree flying apsaras Maotai last year's price each bottle of less than 600 Yuan, this year's price actually nearly thousand Yuan, if as the investment, the income is quite considerable.”A professional told the reporters, many Hangzhou residents have settled now on the upscale white liquor is containing the value of each contribution, in after frying the room, speculates in the stock market, fries the liquor to become some Hangzhou resident's new investment channel. It is known that at the beginning in 2010, Maotai once equally surrendered to the state 13% to the ex-factory price, and stipulated that it retails the terminal price, 53 degree flying apsaras Maotai do not surpass 730 Yuan, but the current Hangzhou Maotai's market price has gone actually far beyond Maotai Corporation to limit the price high at the beginning of the year stipulation. Regarding this, Guizhou Maotai group Chairman Ji Keliang once during the interview indicated that Maotai rises in prices the bottom of the affair “should go to ask the dealer”. He disclosed that the Maotai manufacturer to the reason which rises in prices is conducting the investigation and study, and regards the findings to decide whether to take the counter measures. “the current stock market shakes unceasingly, the house price stays at a high level, the famous name wine collection becomes one fashion gradually.”Hangzhou glowing countenance investment consultation Limited company senior economist Wang Aifan believed that in folk wealth accumulation after certain extent, the famous name wine collection already regarded as one kind of social position the symbol. Wang Aifan indicated that raw material rise in price is unable the reason which takes the upscale white liquor to rise in prices. After the near future the garlic, mung bean's price will hype, the market starts to seek next to have scarcity hypes the goal, this will be one kind of demonstration effect.
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